Ebook Marketing Using Web 2.0 Sites

What is a Web 2.0 Site?
Web 2.0 sites are another important tool in your ebook marketing toolbox. Web 2.0 sites are mini websites that you can create for free. Someare a single page long and some allow you to add more pages. They have a unique URL, but it is rather long and tedious. You wouldn’t want to use one as your primary website.

They have the advantage of being super simple to assemble. If you’ve already written the content, you can assemble them in about twenty minutes. If you need to write content, it will take a bit longer.

How does a Web 2.0 site help with ebook marketing?
Creating Web 2.0 sites serves two purposes. First, by definition, each 2.0 site is its own community. Other people within the community will see your page and hopefully follow your link to your blog site.

The most important purpose is to create incoming links into your blog site. The more incoming links a site has, the higher you will rank in search engine lists.

Tips for Creating your Web 2.0 site

Tip #1 Write Quality Content
The most important thing to know when you begin to develop a 2.0 page is that your topic must be very specific. It’s almost like a single article or blog entry that’s broken into smaller, simpler pieces. For instance one of my Web 2.0 pages is about developing a writer’s platform. The first module is “What is a Writer’s Platform?”. The second module is “Why should you have a Writer’s Platform?” The third module is “8 Ways to Build a Writer’s Platform”.
•Write one main text module of maybe 400-500 words.
•Write at least two related text modules of 200-300 words.

Tip #2 Monetize your page

•Although this site may not draw a ton of traffic, every little bit helps. Use every money making component they will allow.

•Many 2.0 sites offer an Amazon module. Sign up as an Amazon associate, if you haven’t already and choose some books and other items related to your topic.

•Some sites will place Adsense ads to your page automatically. If they don’t, check to see if you can add them.

Tip #3 Personalize the page

•People are more willing to buy from someone they can relate to. Be sure to place your picture on your site and fill out your profile.

•People are attracted to pictures. They distinguish your site from every other site. I spent about $20 for a selection of photos from Pixmac and I keep them in a file on my desktop. I can use them over and over for Web 2.0 sites, blogs, etc. To get the most images for your money, choose the smallest size available.

Tip #4 Link to Your Blog

Absolutely make sure that you place a link back to your blog site. One of the most important reasons to create Web 2.0 Sites in the first place is to get those all-important incoming links to your blog.

Which mini websites do I use?
There are probably thousand of these sites. I use Squidoo, HubPages, eHow, Weebly,
Webon, and Tripod.